Thursday, April 19, 2018

Individual Assignment 3: Create a Personal Business Plan


Company Name: HempCycle


Mission Statement: Our goal is to create affordable, diverse, and sustainable clothing made from fibers of the hemp plant. We value creativity, integrity, and honesty.


My company, HempCycle LLC, is competing in the clothing industry. I started off as an entrepreneur, and we at HempCycle aim to raise awareness of clothing alternatives to wasteful cotton, such has hemp. The hemp plant uses much less water than cotton, hemp grows more quickly, and it requires little maintenance. Our innovative clothing is sturdy, and they last longer than traditional clothing. Hemp clothing is also water and mildew resistant, but no need to worry about not being able to clean our products! They can be thrown into the washing machine as normal.

Globally, the hemp plant has been used by many different cultures for centuries. Not to be confused with the marijuana plant, hemp, while still part of the cannabis family, is a different breed that is cultivated differently and has over 25,000 different applications, including clothing, oils, construction, and biodegradable plastics. (Ministry).

We are competing with local cotton and synthetic clothing companies. Some economic forces that effect our industry is the cost, accessibility, and preconceptions (and subsequent demand) about the hemp plant. Negative preconceptions that hemp is the same as the marijuana plant can hurt sales, but more and more people are coming out of this mindset and are recognizing hemp as a sustainable alternative.

According to ONet, there were 31,000 textile workers in 2016, and there are 2,600 projected openings from 2016-2026. These include workers who use hemp fibers. There are slowly projected increased openings for fashion designers as well, with 2,300 projected openings. Since hemp clothing demand is on the rise, this can be a successful career choice. Creativity in design and marketing will progress this industry.



References:

Ministry of Hemp. (n.d.). Hemp vs. marijuana. Ministry of Hemp. Retrieved April 14, 2018, from https://ministryofhemp.com/hemp/not-marijuana/

Hemp apparel. Ministry of Hemp. Retrieved April 14, 2018, from https://ministryofhemp.com/made-from-hemp/apparel/

National Center for O*NET Development. Fashion designers. 27-1022.00. Retrieved April 14, 2018, from https://www.onetonline.org/link/summary/27-1022.00

National Center for O*NET Development. Textile winding, twisting, and drawing out machine setters, operators, and tenders. 51-6064.00. Retrieved April 14, 2018, from https://www.onetonline.org/link/summary/51-6064.00

No comments:

Post a Comment

Individual Assignment 5: Reflect on a Guest Lecture

My favorite guest lecture for this class was Dr. Thomas Macagno. Here is his LinkedIn profile. Dr. Macagno’s lecture ...